Photography and technology gear powerhouse Think Tank Photo needed to migrate their highly successful website – handling more than 4500 users and upwards of 20k page views per day – from a proprietary ecommerce platform that was no longer supported, to a modern, reliable application. They set their sights on Shopify, as it was already powering their successful subsidiary brand, MindShift Gear.
Having found us through the Shopify Experts network, we were delighted to learn that they were not only the standard for professional urban photographers but were also just a mile away from our own office. The Think Tank Photo project allowed us to continue to focus on our commitment to local business as a part of our overall strategy to cater to sustainable enterprise.
Our custom integration skills were put to good use during this project while successfully implementing a complex set of requirements. From supporting world-class, flexible customer service needs, through a unique approach to a broad affiliates network, through accommodating the needs of accounting and automating inventory via a third-party fulfillment house, to serving information-rich product content and deeply stunning imagery, we were able to understand, manage, and deliver to the complexity and high expectations of both the company and their talented, professional consumer base.
We chose to create a seamless integration between Shopify and a custom built CMS using Python’s Django framework as a canvas. Because of the highly variable and individual requirements of their consumer-oriented offerings, we chose to separate the two environments in order to have complete control over and access to the codebase where custom features were needed. Shopify’s mature API allowed us to access information and serve to the intended specifications of the project.
The ecommerce-specific features were approached with a conservative eye towards leveraging existing add-ons to Shopify and creating custom, private apps where needed. Custom, non-ecommerce features that would be stunted by an attempt to shoehorn them into Shopify were developed in the sister platform, and the two environments were seamlessly integrated so as to appear to the user as a single application.