Since 2008, GoLocal has been incredibly successful in driving business to local companies in the Sonoma County region. However, upon launching their website, their branding and online presence left much to be desired. The website was difficult to navigate and users had trouble finding the information they needed. More importantly, no one really knew who they were…yet. They needed the right tool with a smart design to encourage the community to get to know and support their local businesses.
Redesigning the GoLocal website was a chance for ZDCA to flex its user interface and user experience (UI/UX) muscles. GoLocal had a creative vision and some samples of websites they liked, but gave ZDCA a wide artistic license to apply our own design aesthetic. The result: dramatically improved features and intuitiveness via a brand-new web interface, including a member/local business directory, and front-end design that integrates painlessly with the website’s preexisting back-end.
In addition to UI/UX, the GoLocal project also offered an opportunity for ZDCA to eschew bits and bytes in favor of good old-fashioned wood pulp by creating a fold-out infographic for the North Bay Bohemian, a local weekly newspaper. We carefully matched the design of the GoLocal website, while ensuring that the infographic was optimized for viewing on paper rather than a screen.