HopMonk Tavern

Case Study

Website Design & Development, E-Commerce & Videography

PROJECT OVERVIEW

CHALLENGE:

Similar to the Sweetwater Music Hall in Mill Valley, HopMonk Tavern is a huge force in Sonoma and Marin Counties, driving local music culture. The venue’s primary requirement was to cover three distinct locations, featuring daily and nightly live music with internationally known performers on multiple stages at each location. It needed to handle rapid ticket sales and booking for large events and hundreds of guests, while showcasing the spacious and unique indoor and outdoor facilities and extensive beer, wine, and food menus.

SOLUTION:

To accommodate these needs, a large-scale website was built with much graphic and interactive customization that included disparate navigation menus for all three locations including: custom session variables for keeping the location constant; multiple galleries in two dramatic formats; custom built performer information feeds directly from the ticketing service to display on the website so the client does not enter information twice; food and drink menus that can be updated easily without resorting to PDFs; and so much more. ZDCA also launched a completely HTML5/CSS3 compliant mobile site to welcome the third location.

UPDATE:

We recently completed redesigning the landing page to showcase new HD video assets that we filmed for this client in October 2014.

SERVICES PROVIDED

  • Website & UI/UX Design
  • Information Architecture
  • Third-Party Ticketing System Integration
  • Custom Menu System
  • Multi-Location Infrastructure
  • Interactive Landing Page
  • On-site HD Video Creation
  • Project Management
  • Ongoing support and Maintenance

“Really, I’m blown away – you guys captured the vision so completely.”  
Dean Beirsch, Owner

COMPANY INFO

HopMonk Tavern is one of the North SF Bay Area’s premier destinations for great beer, delicious food, and stellar music. The business is the creation of Dean Biersch, co-founder of internationally-renowned beer and restaurants, Gordon Biersch. Once the HopMonk Tavern in Sebastopol was thriving, Dean expanded to open the new HopMonk Sonoma, which quickly became the new wine country hot spot of Sonoma. In 2013, Dean opened a third location in Novato with a new music venue, the Session Room.

WEBSITE URL:

www.hopmonk.com

INDUSTRY:

Restaurant, Brewery, Music Venue