ZDCA won a highly-contested opportunity to redesign the existing AspenAir website in March 2014. Their goal with the new website design was to expand on the minimal information available at that time on their ‘brochure-like’ site, through the addition of testimonials, affiliate and customer logos, success stories, case studies, and illustrated renderings of important features and benefits of their air filtration systems. Bottom line: we needed to make a mundane topic sexy, while successfully promoting their services in an engaging and educative manner.
We were able to achieve all of the above goals and more by leveraging their existing branding to redesign a fresh website and create custom illustrations and infographics. We also worked with their sales and marketing team to clarify messaging and resources throughout the site. This allowed us to approach their target audience with the most important information they need to share in a captivating and illustrative way. One of the most enjoyable parts of the project was building the assembling and disassembling of AspenAir’s filters. Giving potential customers a solid understanding of their product and its importance was essential to their objective.